Please contact me for my most recent resume or visit my LinkedIn page for details.
Hello again.
About Me.
Hi, I’m Yoomi. I’m a Principal-level Product Designer / Manager / Head of Design with 15+ years of experience creating thoughtful, user-centered digital products across a wide range of industries.
I started my career in NYC as a Creative Director and Senior UI/UX Designer at software agencies, leading design for clients from small businesses to large financial institutions. After five years in LA as Principal UI/UX Designer at a B2B wholesale fashion marketplace, building admin tools for vendors and retailers, I’m back in NYC.
Most recently, I was a Principal Product Designer at Roofstock, where I led design for an Enterprise application supporting the full MLS disposition workflow, helping sellers, agents, and internal teams manage every stage from onboarding through closing.
I bring a systems-thinking mindset, cross-functional collaboration, and a sharp eye for execution to every project I take on. Outside of work, my favorite thing to do is travel the world with my one-eyed Boston terrier, Oreo.
My Process
Sort of.
Every project is different. These are my foundational steps, adjusted based on the team, the problem, and the tools at hand.
01
Discovery
Research, problem framing, and AI-assisted synthesis to find patterns fast
02
Journey
Learn who I’m designing for, understanding their journey, crafting their stories
03
Make AI do the heavy-lifting
Move from concept to fast, functional prototypes with Claude, and Cursor. Then come back and fine-tune in Figma.
04
Ship it away
Deploy functional prototypes on Vercel, hand off to engineering, monitor and refine post-launch
How I got here. Sort of.
Nov 2021-Present
New York, NY
Principal Product Designer - Real Estate Investment: Enterprise Transactions
2018- 2021
Los Angeles, CA
Sr. UI/UX Designer - B2B Wholesale E-commerce
2016- 2018
Los Angeles, CA
Sr. Product Designer (Continued working remotely for the previous NYC company from LA)
2006-2017
New York, NY
Web Designer, Art Director, UI/UX Designer, Product Designer, Creative Director - Assorted Industries
1997-2006
Tokyo, Japan
Solution Management: Publication Design and other management tasks
Born - 1997
Japan - S. Korea - Germany - United States
Schooled in many countries growing up, eventually graduating with B.A. in Studio Arts | Franklin College of Indiana
A long time ago.
Nagoya, Japan
Born
References
I have worked with Yoomi for over five years, through several companies, including hectic and demanding start-ups. Through our engagement, Yoomi has lead a rebrand for an established luxury health club, created IR collateral development for a technology startup, and has created visual assets for multiple digital campaigns. Yoomi's work is not only impeccable, but she delivers it quickly, with minimal unnecessary back and forth, and always with a smile. I couldn't recommend Yoomi's work product and work ethic enough!
Jeff HalevyFounder, Health and Wellness Advocate & TV Host
Yoomi has an excellent eye for detail. She is a very hard worker and sticks to deadlines at all times. She enjoys what she does and it is reflected in her work, which is top quality.
Rayo LanderosInternal Software Engineer, Facebook
Working with Yoomi is like having a second brain doing entirely different things but in sync. Her UX approach is technical as well as fundamentally sound and creative. She is an effective and objective leader - excels at optimizing and getting results when chaos is thrown at her.
Tony PhamLead Software Engineer, LA Showroom