PLEASE WAIT WHILE IT LOADS
What is Martello?
- Community of homeowners that share and recommend contractors, freelancers, businesses and services.
- Focuses on supporting small businesses and local contractors.
- Vetted and community approved businesses.
- No solicitation allowed unless a bid is requested.
Home improvement through connection - not solicitation.
Businesses creating mood-board posts to promote themselves or through marketing companies – and our members would inquire through their posts.
We have moved to a community app where members can post project pictures and recommendations for home related projects.
Team members working on this app unanimously felt, at this time, that we wanted to promote these businesses through word-of-mouth and giving community members the platform to control what they wanted to see and who they wanted to talk to.
Business monthly fee
Bidding System Fee %
Lists service providers, requesting quotes, reviews
Verified license, amount of companies already listed
No social aspect, not all reviews have images
inspiration board, a lot of content, social sharing
Can search projects for inspiration, can buy products, stories
Not all posts have connecting links, links take you off the app
User Testing and Iteration
We originally wanted a swiping interaction like a dating site so that users can easily add posts/businesses they like with one action. We quickly pivoted as soon as we realized dating actions charge for accidental swiping. We do not have any plans to charge our members on Martello.
We decided to go with a sticking slider so our members can still add with one action/single finger – but can easily make edits and also see which posts they’ve saved.